3 Review(s)

The area of strategy draws insights from foundational fields such as economics, psychology, finance, sociology, and more. This book presents these multiple theoretical underpinnings in a well-structured and concise manner, making complex concepts easier to understand. Authored by experienced faculty who have taught at leading management institutes, universities, and management development programs, the content is organized to help readers transition seamlessly from one topic to another. While it is designed for aspiring strategic managers, it also serves as a valuable reference for working professionals, enabling them to revise core concepts, explore fresh perspectives, and engage with current research findings. The book blends practical insights from business leaders, managers, and entrepreneurs with academic inputs from renowned global faculties. Salient Features: Case study included in every chapter. Covers future-relevant topics such as Artificial Intelligence (AI) and behavioral strategy. Features multiple practitioner reviews and interviews for better understanding of strategy development and application. Provides Bloom's Taxonomy for assessment and incorporates NEP best practices, including Indian Knowledge System.