3 Review(s)

A Powerful book that speaks about various issues based on Global and Cultural challenges . Guiding one to maintain a balanced approach in areas of Culture, Strategy and behaviour, the dilemma -that many International Entrepreneurs ,Managers and Ceo’s face while dealing with Cross cultural & global issues. This book aims at Steering consistently for aiming higher goals and challenging oneself with setting targets by raising the bar and making changes on a micro and macro level. Cultural needs with other countries, are shown here to be more sensitively handled, By achieving a happy and long relationship built on lasting ties and mutual respect. A successful business relationship leads to a booming economy and a prosperous World Economic growth. Awareness of the small nuances in social and cultural business environment paves the way to change and motivate oneself to bridge the gap from an underdeveloped to a prosperous economy and flourishing Business Organisation.