3 Review(s)

Alan R. Andreasen and Philip Kotler’s Strategic Marketing for Nonprofit Organizations, published by Prentice-Hall, is a comprehensive book that guides on effective strategies that a non-profit organization must adapt to. Summary of the Book This seventh edition of Strategic Marketing for Nonprofit Organizations offers new insights into the marketing frameworks of non-profit organizations. It explains how to employ those marketing strategies that enable the company to perform better in the market. The book serves as an extensive guide for not only the managers of such organizations but also students of marketing and managers in both corporate and government domains. It is divided into five sections: Developing a Target Audience Orientation, Strategic Planning and Organization, Designing the Marketing Mix, Developing Resources, and Organizing and Controlling Marketing Strategies. All concepts are explained in simple and lucid language for better comprehension. About Prentice Hall Prentice Hall is an educational books publisher which is owned by Pearson PLC. It exclusively develops and published both books and online resources for grade 6 to 12 as well as for higher education students. Their e-service is through the title Safari Books Online. It was founded in the year 1913. Some of the books published by Prentice Hall are Magruder's American Government, Biology, Artificial Intelligence: A Modern Approach, ANSI Common Lisp and The C Programming Language.