3 Review(s)

An in-depth examination of the relationship between strategic management and marketing is attempted in the book "Strategy Management and Marketing". The book's objective is to improve readers' understanding of marketing tactics that businesses employ as a component of larger strategic plans in order to gain a competitive edge and achieve long-term success. An essential component of strategic management are methods for assessing the external business environment, such as Porter's five forces and PESTEL analysis (political, economic, social, technical, environmental, and legal aspects). Utilising instruments like the VRIO framework (Value, Rarity, Imitability, Organisation) and SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), it is possible to assess a company's resources and capabilities. Modern corporate strategy, a methodical approach to strategic planning, strategic approaches in project management, and strategic institutional management are all covered in the book. An effort has been made to gain a thorough understanding of the subjects covered, such as global strategic management and quality and strategic initiatives. This book, which covers marketing as well as strategic management, will be a valuable resource for students, business executives, and marketers. Developing coherent and successful company plans that adapt to organisational and market circumstances requires the use of such an integrated strategy.