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Eyeshadow is a cosmetic used to enhance and define the eyelids, making the eyes more attractive. It's typically applied to the upper eyelids or around the entire eye area using a brush. Eyeshadows come in a variety of colours, finishes and textures such as matte, shimmer, metallic and glittery to create different effects. They can be mixed and blended to create different looks from natural to dramatic. Eyeshadow is available in powder, cream and liquid formulations. When applied properly, eyeshadow can make your eyes stand out and create a stunning makeup look.