3 Review(s)

We know the value of planning - in theory. But either we fail to spend the time required to go through the thinking process properly and produce a half-baked plan or we fail to use the plan effectively. Norton Paley’s new book will help you change all this. Contents: The Strategic Business Plan - Strategic Section uses a real company to illustrate the planning techniques: how the long-term strategic portion of the Strategic Business Plan (SBP) is formed. Business Problem Solver: the strategic business plan in action provides case examples to show how successful companies have solved severe competitive problems- and won. Checklists for Developing Competitive Strategies will add precision to your plan where you need to evaluate the potential of a market or use a the potential of a market or use a system to generate competitive strategies. Help Topics provide comprehensive guidelines to assist you in the planning process outlined in Parts 1and 2.