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MARKET YOUR BUSINESS TO THE TOP Marketing is at the core of every great business. Whether you want to get closer to your customers, increase sales, generate publicity or establish beneficial business relationships, a successful marketing strategy is vital. Written by a marketing expert, this realistic guide explains the importance of knowing your target audience and how to communicate with them using a medium and language they understand. This book will help you develop a marketing plan that realises your business dreams fast. PRACTICAL MARKETING FOR PROVEN RESULTS This book will help you: Define your target audience Create effective marketing material Use language your customers understand Select the best marketing tool for the job