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Supply Chain Management: U.P 2023 BBA 4th Semester" is a comprehensive textbook that provides students with a deep understanding of the principles and practices of supply chain management. Published by Thakur Publication, this paperback book is specifically designed for students pursuing a Bachelor of Business Administration (BBA) degree in U.P.Written by esteemed authors Dr. Gauri Singh Gaur and Dr. Nikhil Srivastava, this book serves as an invaluable resource for students and professionals alike. It covers the key concepts, strategies, and tools used in modern supply chain management, equipping readers with the knowledge to navigate the dynamic world of logistics and operations.With a focus on the U.P region and its unique business environment, this textbook addresses the specific challenges and opportunities faced by supply chain professionals in the region. It explores topics such as procurement, inventory management, transportation, warehousing, and distribution, providing practical insights into optimizing supply chain performance.Through real-life case studies, industry examples, and thought-provoking exercises, "Supply Chain Management" encourages critical thinking and problem-solving skills. Readers will learn how to analyze and improve supply chain processes, enhance efficiency, and reduce costs, all while delivering value to customers.This book follows the U.P 2023 BBA 4th Semester curriculum, ensuring alignment with the educational standards set by universities. It serves as a valuable tool for exam preparation, project work, and gaining a comprehensive understanding of supply chain management principles.Whether you are a BBA student, a supply chain professional, or an aspiring entrepreneur, "Supply Chain Management: U.P 2023 BBA 4th Semester" provides the knowledge and insights needed to excel in the field of supply chain management.