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SPECIAL INGREDIENTS TO PROMOTE DEEP CLEANING & COAT HEALTHCreated with a blend of vitamin complex of A, E, & B5.This moisturizing and hydrating shampoo cleanses and promotes good skin & coat health. This is vital for healthy fur, coat and irritation-free skin.PH BALANCED FORMULA FOR ALL COAT TYPESThe shampoo contains Non Acidic based ingredients and the pH Balanced formula makes it an ideal choice for puppies over 6 weeks and works across breeds of dogs.HOW TO USEGently massage shampoo into the coat to form a rich creamy lather. Pay special attention to avoid eyes. Rinse thoroughly and use regularly to maintain a healthy coat. SAFE & NON-TOXIC FORMULATION