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It's a demonstrable fact: companies that know how to have fun make more money. In this book, nationally known business transformation agent Roxanne Emmerich teaches you a complete system for bringing more of both to your business: more fun, and more money. This book combines the human elements of a great business parable with an intensely focused and realistic system that has been proven in dozens of the Midwest's most successful financial institutions - a system that repeatedly delivers major business performance improvements in just months. In the great tradition of Ken Blanchard, Emmerich introduces you to two CEOs: one desperately struggling to stay afloat and another who's discovered a better, more fulfilling route to growth and profitability. As you join them both on their journey, you'll master a step-by-step roadmap for jumpstarting positive change from anywhere in the organization...replacing dysfunctional organizational behaviors with passion and creativity...overcoming setbacks...making vision and values actually work...thinking big, and making big things happen. Salient Features Complete system for driving breakthrough performance by making your workplace, and your customer's experience, more fun By the nationally-known transformation agent: the amazing Roxanne Emmerich. Backed by the experiences of dozens of businesses who've used this system to drive huge quantifiable improvements in just months! Real world-tested proven processes and systems!