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Sam Walton built the largest and most successful company on Earth. What lay behind his success? He challenged existing business theories and paradigms by developing and implementing a new set of rules. The consummate entrepreneur, Walton once said, I have always been driven to buck the system, to innovate, to take things beyond where they've been. During his career, Sam developed a list of what he considered the most important rules for entrepreneurial success. Each of these rules are easily understandable and can be duplicated by all company leaders. But, like so many things Wal-Mart does, they require a high degree of organizational discipline to implement. Often, it is the breakdown in execution of the strategies, not the strategies themselves, that lead to business failures. In this book, Bergdahl shows readers how Wal-Mart does it, and how they can too. About The Author Michael Bergdahl worked for Wal-Mart as the Director of Home Office People Division working directly with Sam Walton. He has also worked as a turnaround specialist for American Eagle Outfitters. Prior to this he worked on the supply side of retailing with PepsiCo. Currently, Mike is a full-time speaker and business coach -- drawing on his 27 years of business experience in retailing. Over the last year, he has written articles for, or been interviewed by: Retail Merchandiser Magazine, The National Association of Convenience Stores Magazine, Bloomberg TV, CBS National Radio, Investor's Business Daily, and more. S. Robson Walton (Foreword). Rob Walton is the son of Sam Walton, founder of Wal-Mart. Walton is currently the Chairman of the Board of Wal-Mart. Table Of Contents Foreword by Rob Walton. Foreword by Rob Walton. Acknowledgments. Introduction Set High Expectations for Everything You Do. Rule #1 COMMIT to Achieving Success and Always Be Passionate. Rule #2 SHARE SUCCESS with Those Who Have Helped You. Rule #4 COMMUNICATE with People and Show You Care. Rule #5 APPRECIATE and Recognize People for Their Efforts and Results. Rule #6 CELEBRATE Your Own and Other's Accomplishments. Rule #7 LISTEN to Others and Learn from Their Ideas. Rule #8 EXCEED EXPECTATIONS of Customers and Others. Rule #9 CONTROL EXPENSES and Save Your Way to Prosperity. Rule #10 SWIM UPSTREAM, Be Different, and Challenge the Status Quo. Conclusion Our People Make the Difference. About the Author. Index.