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An Essential Business Leadership and Strategy Book Author John Rossman was an early Amazon Executive who played a key role in launching the Amazon Marketplace business. Working closely with Jeff Bezos, Rossman draws on stories, meetings, emails, and conversations revealing Bezos’ brilliance and dedication to Amazon’s customers. Some of the insights you will glean from 'The Amazon Way' include: Why true customer obsession is the starting point for a high-performing and innovative organization; Why metrics are the fuel that feeds the engine of operational excellence and innovation; How Amazon’s famous “working backwards” approach to innovation works; What a “one-way door” versus “two-way door” decision is, and how this simple framework leads to speed and accountability; How to design and implement your own leadership principles and mechanisms with an “etch-in-jello” mindset 'The Amazon Way' is packed with relatable techniques for any leader, team, or organization (and if you are interviewing at Amazon or for current Amazon employees, it will be an invaluable asset for your success).