3 Review(s)

THE ART OF CREATIVE THINKING REVEALS HOW WE CAN TRANSFORM OURSELVES, OUR BUSINESSES AND OUR SOCIETY THROUGH A DEEPER UNDERSTANDING OF HUMAN CREATIVITY. ROD JUDKINS, LECTURER AT THE WORLD-FAMOUS ST MARTIN`S COLLEGE OF ART, HAS STUDIED SUCCESSFUL CREATIVE THINKERS FROM EVERY WALK OF LIFE, THROUGHOUT HISTORY. DRAWING ON AN EXTRAORDIRY RANGE OF REFERENCE POINTS - FROM THE DADA MANIFESTO TO NOBEL PRIZE WINNING ECONOMISTS, FROM ANDY WARHOL`S STUDIO TO EINSTEIN`S DESK - HE DISTILS A LIFETIME`S EXPERTISE INTO A SUCCINCT, SURPRISING BOOK THAT WILL INSPIRE YOU TO THINK MORE CONFIDENTLY AND CREATIVELY.