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The Art Of SEO is a book that elucidates guidelines and innovative techniques in the area of search engine optimization that help plan a comprehensive strategy. Summary Of The Book An excellent website that can be easily navigated is nonetheless useless if people cannot find it. For a company to achieve success in web economy, it is essential to optimize the visibility of a site on a search engine. How to do it is exactly what four renowned experts from the area of search engine tell readers through the book The Art Of SEO. Eric Enge, Stephan Spencer, Rand Fishkin and Jessie Stricchiola give readers some tried and tested guidelines and techniques for adapting the best and the most extensive SEO strategy. A must read for anyone who wants to deliver in SEO, the book gives a detailed understanding on all topics related to the subject. The authors of The Art Of SEO also precisely explain the fundamentals of SEO while helping correct several common misconceptions and myths in the field. For a novice, the book provides an assortment of useful tactics that go from what is the very basic to what is a little more advanced and for seasoned practitioners, it gives a list of references to some of the best practices in the field of SEO. Published in 2009, The Art Of SEO is a must for those who want to understand the nitty gritties in executing and implementing SEO projects, learn about the essentials for building an efficient SEO team with well-defined roles or examine advanced strategies and tactics. About The Authors A veteran in the search industry, Jessie Stricchiola is the CEO and founder of Alchemist Media, Inc. She has given lectures on search and SEO at many industry conferences across the world, including SMX, ad: tech and Shop.org. Her work has featured on NPR, Inc. Magazine and other media publications. In 2001, she became famous for recognizing and bringing into public the PPC click fraud case. Rand Fishkin is Co-Founder and CEO of SEOmoz. He has been a keynote speaker in several conferences across the globe on search. He's passionate about the SEOmoz blog, followed and read by many search professionals every day. The 30 Best Young Tech Entrepreneurs Under 30 by the magazine, BusinessWeek features his name. Articles on him have appeared in New York Times, Newsweek, Seattle Times, as well as other newspapers. Stephan Spencer is the President and founder of SEO company, Netconcepts. He has contributed regularly to Multichannel Merchant, MarketingProfs, Practical Ecommerce etc. He has also given lectures at several functions across the world for organizations like the AMA, DMA, Shop.org etc. on SEO.  He blogs on his blog and also for Searchlight, Shop.org, Google, Natural Search, and BusinessBlogConsulting.com. Eric Enge is President, Stone Temple Consulting, which is a renowned consulting firm in the field of SEO. He is a senior editor for the Search Engine Marketing Journal’s SEO section. Eric Enge has to his credit several contributions in publications like Search Engine Land, SEOmoz, and others. He writes blogs on his blog and also on Website magazine, and other new and blogs websites related to the field. He speaks regularly at conferences on the search industry including Webmaster World, and Search Engine Strategies (SES).