3 Review(s)

The Art of Shopping by Siemon Scamell-Katz is a book based on scientific and factual study of brands and retailing; the psychology behind shopping and various other analyses on the subject. Summary of the Book Shopping is now more than just a hobby or an activity to pass leisure time. This book probes into the whole process of retailing, promoting brands and how the psychology of the shoppers works. Shopping is now one of the most time-consuming activities. The author is a shopper expert and one of the world’s leading shoppers’ behaviour analysts. This book tries to understand if the retail businesses know what the consumer wants. And the book tried to address the knowledge of the shoppers as well. The book also makes an attempt to understand how decisions are made and changed and swayed when people go shopping, perceptions and realities, how predictable are the choices of the shoppers and the possibilities of future shopping progress. This book is educative, which could help the readers in becoming wise consumers and make informed decisions. About the Author Siemon Scamell-Katz is a shopper expert. He is a London based Management Consulting, who is a well-known speaker and blogger on similar subjects.