3 Review(s)

The Art of Social Selling: Building the Brand Socially" is a comprehensive guide penned by Vikas Jain, the esteemed founder of Marastu™. With over 16 years of expertise in sales and marketing, Vikas brings a unique blend of strategic acumen and a commitment to sharing knowledge. This book is a treasure trove of insights into the dynamic world of social media marketing. From the foundational understanding of social media's power in today's business landscape to the intricate exploration of its emergence in India, the book navigates through diverse topics. Vikas dives into successful case studies, showcasing brands that have effectively launched and built affinity on various platforms. The reader is guided through crafting compelling stories, choosing the right platforms, and engaging with the audience—illustrated by real-world examples. Readers are taken on a journey through social media optimization, engaging content creation, and the rising dominance of videos. The role of influencers in B2B and B2C scenarios is unraveled, along with effective social media advertising strategies.The Art of Social Selling" is a treasure trove for marketers, entrepreneurs, and enthusiasts, offering actionable strategies, real-world examples, and the wisdom of a digital pioneer. Vikas Jain's small-town roots and global perspective infuse the book with a unique flavor, making it an invaluable guide in the ever-evolving landscape of social media marketing.