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The conventional means of pursuing an arts career is evolving at a rapid pace, and a paradigm shift is required for artists to re-invent how they will shape their own careers. To do so, one must have the tools and a vision for what is possible. As such, this book will firstly discuss how to unlock and nurture the creative process. Attacking creativity as a process to be honed will allow the student to develop the big idea projects necessary to be successful in today's arts performance landscape. In addition to the creative process, the typical college curriculum also never addresses what a technical rider is, how an artist protects their intellectual property, how composers obtain commissions, how to communicate with arts presenters, book a tour, handle the logistics of a tour, deal with taxes and bookkeeping, or understand contracts with gallery owners or presenters. As traditional performing jobs wane, a sea change in student preparation is needed. Addressing students across the artistic spectrum, this book offers ideas and examples of ways to develop a new generation of Artist Entrepreneurs prepared for the new arts economy.