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Your customers didn’t leave for a lower price—they drifted away. The Brand Breakup shows why emotional bonds fail—and exactly how to rebuild trust before churn becomes a breakup.Why did your customers ghost you? It wasn’t just price or product. It was an emotional disconnect—trust fraying, signals missed, and needs left unheard.In The Brand Breakup, Dr. Preeti Krishnan Lyndem unpacks the quiet drift that leads to consumer alienation—and shows you how to reverse it. Blending real-world brand stories with 17+ years of research and consulting, she reveals the five emotional fault lines that crack customer relationships and the practical moves that repair them.• Emotion–Alienation Loop™: a clear, five-stage map of how bonds fray.• Brand Alienation Index™: a research-backed diagnostic (long, short, and ultra-lean) to spot risk early.• Brand Glue Pyramid™: a step-by-step framework for creating lasting emotional adhesion.Designed for brand, marketing, product, and CX leaders, this ebook is a fast, searchable field guide packed with warning signs to watch, scripts that rebuild trust, and strategies that keep customers close.If you’ve ever wondered “Why did our customer stop calling?”—this is your answer.