THE BUSINESS OF TOURISM: Concepts And Strategies(Paperback, A.K. Bhatia) | Zipri.in
THE BUSINESS OF TOURISM: Concepts And Strategies(Paperback, A.K. Bhatia)

THE BUSINESS OF TOURISM: Concepts And Strategies(Paperback, A.K. Bhatia)

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Travel and tourism is one of the world’s most important and fastest growing economic sectors, generating jobs and substantial wealth for economies around the globe. The present book The Business of Tourism – Concepts and Strategies explains the complex tourism phenomenon in its various manifestations. Various academic disciplines are involved in the study of tourism because of the complex nature of the subject. Some basic disciplines such as economics, psychology, sociology and geography contribute a great deal to the understanding of the subject. Newer disciplines like marketing and management, special interest tourism, travel legislation and business travel have been introduced in this volume.