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The definitive guide to researching, writing up and presenting a winning plan Tough economic conditions mean that securing funds for your business - whether it’s start-up, expansion or venture funding you need - can be a real challenge, and is rarely possible without an exceptional business plan. This completely revised new edition of The Business Plan Workbook gives you the background knowledge, tools and resources required to produce a really persuasive plan. With expert advice on all stages of business planning, international case studies and examples of real-life business plans from successful businesses of all sizes, this book is essential reading for anyone in business. The step-by-step approach covers all the key topics, including: validating your business idea examples from the plans of successful entrepreneurs practical ways to research your market developing your marketing strategy branding your business raising finance building a website keeping the books forecasting and decision-making techniques controlling the business structuring, writing up and presenting your business plan With suggestions for further reading and practice questions to reinforce learning and take you through the planning process. Based on methodology developed at Cran field School of Management, The Business Plan Workbook is the invaluable guide to all aspects of business planning for entrepreneurs, senior executives and students alike. About the Author Colin Barrow MBA was until recently Head of the Enterprise Group at Cranfield School of Management, where he taught entrepreneurship on the MBA and other programmes. He is also a visiting professor at business schools in the United States, Asia, France, Ireland and Austria. His other books include the popular 30 Day MBA series, Starting a Business from Home, Practical Financial Management and Cut Costs Not Corners (all published by Kogan Page). Paul Barrow has over 20 years’ writing, consulting, training and commercial experience within a wide range of business sectors and company sizes. He is a Visiting Fellow at Cranfield and a consultant advising SMEs on growth strategies. Robert Brown directed the Graduate Enterprise Programmer at Cornfield where he led a course on Entrepreneurship