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“In whatever you do, you’re not going to stand out unless you think big and have ideas that are truly original. That comes from tapping into your own creativity, not obsessing over what everyone else is doing.” — Sophia Amoruso, founder of Nasty Gal. Fifty years ago, the idea of a female entrepreneur managing her own company would have seemed ambitious at best. Even today, discrimination and gender inequality are still factors working against women, yet women entrepreneurs have started their rise to fame. Many women have started their own businesses to break free from social constraints. Women who are business owners can achieve financial independence without relying on the status quo. Statistics show that in the last 20 years, the number of female business owners has increased by 114%. The reason most women step into the world of entrepreneurship is from a desire to pursue their passions; 48% say that this is their main motivation. Financial independence is the second reason, cited by 43% of the women, and flexibility was in third place winning 41% of the votes. I think that’s wonderful. However, it’s not just establishing a business that’s important, improving it, growing it and sustaining it is critical too. My book, ‘The Business Woman’ encourages established entrepreneurs, and even aspiring entrepreneurs to become successful businesswomen. This involves specific skills like leadership, learning, being ethical, turning negatives into positives, being Superwoman in a man’s world, financial literacy, and so on. It highlights many qualities which can be imbibed by women entrepreneurs for healthy and sustainable entrepreneurship.