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The Charisma Myth is a book on personal magnetism by Olivia Fox Cabane. Summary of the Book Charisma has become the subject of many myths and misconceptions. Now, science and technology have come together to delve into the secrets of charisma. This book examines how charisma can be trained and controlled through careful experiments. Readers will discover a practical method to improving their charisma. They will be able to draw the attention of crowds easily, discover practical techniques to impress their ideas on others, and they will learn how to mix practical science with their day-to-day interactions with others. This book contains stories, scientific research and practical exercises to draw out the science behind the myths of personal magnetism. About Olivia Fox Cabane Olivia Fox Cabane is a keynote speaker, writer, academician and an executive coach to the leadership of Fortune 500 companies. She has presented lectures at Stanford, Yale, Harvard, MIT, the Marine Corps War College and the United Nations. Cabane is a columnist for Forbes and The Huffington Post, and she is currently the Director of Innovative Leadership for Stanford’s StartX program.