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Smart businesspeople do dumb things. Why? They forget to apply the same common sense that works for them when they're not at work. In this book, leading project management consultant Fergus O'Connell identifies seven common sense principles for becoming dramatically more effective. As O'Connell points out, even the most difficult business problems often have simple causes, and simple solutions. O'Connell shows how those sometimes surprising solutions flow naturally from simple common sense. From project estimating to working with technical specialists, improving meetings to reducing interruptions, he presents simple ideas simply, and shows simple ways to apply them. Taken together, these simple ideas give you a powerful arsenal for overcoming virtually any business challenge.