3 Review(s)

Accessible to both the newcomer and the experienced planner, The Definitive Business Plan explains how to orient a plan to specific readerships and to meet specific objectives. The book also provides a concise guide to the business planning process itself. It helps focus attention on strategic planning and on strategic and operational controls. The Definitive Business Plan delivers fast-track advice for competent business people - executives and entrepreneurs who want to get beyond the basics and produce definitive, compelling and intelligent business plans. The Definitive BusinessPlan shows how to meet the four key objectives - formal documentation, funding, approval and operational management - that will make your plan a living working document. It will help you start, run or revitalise any business enterprise. In summary, the book shows you how to:assess the current status of a business, including skills, resources, products, markets and competitiondefine vision, mission, values, the core objectives and operating objectivesdevelop strategic and operational planscreate financial forecasts, cash flow projections and operating budgetspull all this information together into a well-written business plandetermine what kind of funding is required if anymake use of a surplus or decide where to look for the fundingvalue a business and assess return on investmentobtain the necessary approvals and fundinguse the business plan to run a business efficiently and successfully."Richard Stutely's clear, no-nonsense writing style, and his mastery of the subject make this a very valuable book indeed. The relation of the material to non-profit organizations has definitely helped me in my role at the Chamber." - Martin F. Brecknock, Director, Canadian Chamber of Commerce of the Philippines "Truly a practical guide to better business planning. The book is friendly and easy to read. It is especially helpful in developing the correct thought process which is so essential to effective strategic planning. An indispensable corporate tool." - Peter N.Tan, Senior Vice President, Hambrecht & Quist "Richard Stutely's Definitive Business Plan provides the missing link between entrepreneurs and venture capitalists: essential reading for those who need to bridge the knowledge gap. If this book had been available 30 years ago, life would have been a lot easier." - Mike Brooke, Entrepreneur and Private Venture Capitalist "This is the most user-friendly book covering the business planning process that I have seen. It covers the subject in a comprehensive manner and brings some new insights to bear on this very important issue. It is also a very good read as a result of all the anecdotes scattered throughout the book. I strongly recommend it to all those concerned with business plans particularly in the financial services sector."- Reginald May, formerly Deputy Chief Executive, Access Credit Card Company, Vice President, American Express Distribution Strategy ESG and Chairman 4M+ Associates Ltd