3 Review(s)

The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind Body Media's Sense Wear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations. Meet the innovators, learning how they inspire and motivate their people, as they shepherd their visions through corporate bureaucracy to profitable reality. The authors deconstruct the entire process of design innovation, showing how it really works, and how today's smartest companies are innovating more effectively than ever before. Salient Features An entertaining, inside look at the people and processes behind new products that excite us and fulfill us personally and emotionally. Profiles a new generation of product innovators and provides a blueprint of their methods, tools, and creative process. Focuses on today's most successful and innovative products that are transforming consumer experience and redefining innovation. Foreword by Keith Hammond, Deputy Editor, Fast Company. Endorsed by Bruce Nussbaum, Business Week, and Bob Lutz, Vice Chair, GM.