3 Review(s)

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber is a seminal work in the field of entrepreneurship and small business management. The book challenges the common "Entrepreneurial Myth," which is the mistaken belief that technical expertise in a particular field automatically translates to success in running a business in that field. Core Message:Gerber argues that most small businesses fail not because of a lack of technical skill, but because owners get trapped working in their business (performing daily tasks as a technician) rather than on their business (developing strategic systems and processes for growth).