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IT IS IMPOSSIBLE FOR BUSINESS OWNERS TO IGNORE THE BENEFITS OF THE INTERNET But the Internet does not have to be impossible to understand Whether you are a small business owner seeking to create or enhance your Web presence-or a player in a large corporation who wants a better understanding of the legal and business fundamentals of your company\'s Web enterprise-The Entrepreneur\'s Internet Handbook provides important information you need --Sell on the Internet --Develop customer relationships and maintain loyalty --Attract visitors to your website --Protect your business using trademarks --Collect money, credit card authorization, and taxation --Build and register your website --Select and request your domain --Use current software or build customized versions --Register your copyright --Start-up guidelines for beginning businesses --Choose the correct entity-should you have a partner --Create a business that allows for flexibility --Limit liability