3 Review(s)

The book is about modern communication principles contained in our epics Ramayana and Mahabharata. Rams analysis of Hanumans speech, when Ram and Lakshman meet Hanuman for the first time, explains what we call the Seven Cs of effective communication. Ramayana has the most effective communicator in the legendary Hanuman. Even the Mahabharata gives some key guidelines about proper speech and interpersonal skills. This book has connected these epic guidelines of successful communication with the digital age. About the Author Hema has worked in the field of communication for over 25 years in a multitude of roles a copywriter in advertising agencies, a freelance journalist covering a variety of subjects and issues, a corporate publications consultant for engineering multinationals, a documentation executive for an engineering software firm, a communications consultant for an IT company providing high-productivity problem-solving software, writing policy manuals, user manuals and has engineered educational content for math-modelling. Hema has worked on both sides inside multinational corporations and as an external communications consultant. This experience has given her a vision that sees beyond the obvious. That is why, she saw a great communicator in Hanuman! Her books include On the verge of life and death, a book on medical cases, translation of Shivchhatrapati and Nuances of Hindustani Classical Music.