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THE EVENT PROFESSIONAL'S HANDBOOK aims to inspire, encourage and guide anyone working in - or thinking about working in - the events industry. Its contributors represent some of the most interesting thinkers and practitioners in the industry today.But the handbook is not a 'how to' or an instruction manual. It's more like a smorgasbord of event professionals' thoughts and ideas, designed to whet the appetite, provide a moment of insight or a way of navigating a challenge in a new way.