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The First Mile is a book on carrying out a revolutionary idea into execution and building upon it to create a viable business model. Summary of the Book Sometimes an idea comes easily. Many people have creative ideas, but the ideas are lost in execution. The problem, Scott Anthony explains, is not in the idea itself but in the conversion of a creative thought into an innovation with an impact. The idea is only a small part of the work, the process is what makes it a good idea. In this practical manual on transforming ideas into impactful innovations, he explains how to evaluate an idea’s strengths and weaknesses. Readers will understand how to pitch an idea to a team, and how to unlock its true potential. They will learn how to document the changes in an idea, and how to tackle the regular hurdles every idea will encounter. The book also helps readers understand how to handle and seek out chaos in a world where change is the means to success. The journey of a thousand miles begins with the first step, and in this book, Scott Anthony explains how to cover the most important part: the first mile. About Scott D. Anthony Scott D. Anthony is a writer and a managing partner at Innosight. He has served as a consultant for companies like Procter & Gamble, Johnson & Johnson, General Electric, LG, Credit Suisse, Cisco Systems, Ayala Group, and the Singapore Economic Development Board. His publications include Seeing What's Next: Using the Theories of Innovation to Predict Industry Change, The Innovator's Guide to Growth: Putting Disruptive Innovation to Work and The Little Black Book of Innovation: How It Works, How to Do It.