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The Good Research Guide is a best-selling introductory book on the basics of social research. It provides practical and straightforward guidance for those who need to conduct small-scale research projects as part of their undergraduate, postgraduate or professional studies. It covers all the major issues and concerns from start to finish.It is a valuable resource for anyone conducting social research including those in applied areas such as business studies, health studies, nursing, education, social work, policy studies, marketing, media studies and criminology.The book provides: A clear, straightforward introduction to data collection methods and data analysis Jargon-free coverage of the key issuesAn attractive layout and user-friendly presentationChecklists to guide good practiceThe fourth edition has been extensively updated and includes features such as: New material on qualitative data and narrative analysisGood Practice boxes in every chapterFour new appendices on key topics: Ethics, Data Protection, Triangulation and Focus GroupsNew examples and illustrations on Surveys and SamplingAdditional topics in the Frequently Asked Questions section