The Lean Startup, Shoe Dog Set Of 2 Books(Paperback, Kishimi Ichiro, Knight Phil)
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The Lean Startup:The Lean Startup methodology promotes businesses that are both more adept at utilising human innovation and capital. It is based on "validated learning," rapid scientific experimentation, and a number of counterintuitive practises that shorten product development cycles, measure actual progress without turning to vanity metrics, and discover what customers really want. It was inspired by the lessons learned from lean manufacturing. It enables a business to quickly change course, revising plans millimetre by millimetre and minute by minute.The Lean Startup gives business owners of all sizes an alternative to wasting time on time-consuming business plans by giving them a mechanism to continuously test their ideas and make changes before it's too late.Shoe Dog:For the first time ever, Nike founder and CEO Phil Knight tells the inner story of the company's beginnings as an adventurous start-up and how it developed into one of the most recognisable, game-changing, and successful brands in the world in this candid and compelling biography.After graduating from business school in 1962, Phil Knight borrowed $50 from his father and started a business with the straightforward goal of importing high-end, reasonably priced athletic shoes from Japan. Knight made $8,000 his first year by selling the shoes out of the trunk of his lime green Plymouth Valiant. Nike now has annual sales of almost $30 billion.