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In this book, the authors equate the university to a factory that takes raw material and adds value to output a finished product desired by corporations to buy at some competitive price. The Learning Factory applies the latest management theories to running a university like a company that must make a "profit" to survive. Contents: Preface; The Learning Factory in the Continuing Education Learning Market; The Players, the Playing Field, and the Rules of the Game; The Value of the Value Chain; The Learning Factory Products and Processes- Design, Development, and Market Implementation; Academic Quality Management in the Learning Factory; The Strategic Planning Process-A Formula for Winning; Executive Summary; Acknowledgments.