The Marketing Model of Hegemony - Unravelled. The secret code behind global dominance of the West.(English, Paperback, Dr Atul Natu)
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The Marketing Model of Hegemony Western thought and practices have established a dominant presence all over the world for several centuries. Is there any secret code? Is there any secret model? A model that helps the West in creating and sustaining a global hegemony. This book studies the vast presence of Western thought and unravels, for the first time, a secret code, 'The Marketing Model of Hegemony'. A modus operandi implemented by the West, intentionally or unintentionally, in establishing its hegemony. If you are a business leader, this book is for you. If you are a Marketer, this book is for you. If you are a student, this book is for you. If you are interested in History, this book is for you. If you are interested in Geo-politics, this book is for you. Well, this book is a must read for every curious mind.