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About the Book:Are you ready to delve into the intricacies of the Shopping Mall business? Look no further! "The Mechanics of Malls" by Susil S DUNGARWAL, a distinguished Shopping Mall Specialist with a wealth of experience advising over 100+ Malls, is your comprehensive guide to mastering every facet of the Shopping Mall industry.If you are involved in the shopping Mall business, either directly or indirectly, or you aspire to get into into the Shopping Mall Sector, then this book is a sure shot pick for you to enhance your knowledge of this domain. “The Mechanics of Malls” is an complete cyclopedia about Developing & Managing Shopping Malls. The book takes you through the entire journey of how to develop a Mall, right from Market Research, Financial Feasibility study, Conceptualization, Design & Development, Marketing, Lease Management, Fitout Management, Mall Management, Mall reorientation, Mall Monetization, Mall Marketing, etc.The book also consists of various Acronyms, Definitions, Nomenclatures, Meanings, Jargons, etc, of the Shopping Mall sector. The learnings of the author, over the last 38 years in Retail & Shopping Mall sectors has been compiled into this one book, which would help not only professionals from the Shopping Mall Sector, but also help aspiring Management Students, Managers, Mall Developers, Mall Owners, Mall Builders, Real Estate builders & developers to understand the ground level learnings of how to develop & manage a Shopping Mall.Open the doors to success in the Shopping Mall business - grab your copy of "The Mechanics of Malls" now!