3 Review(s)

About the Author Jim Holden is the CEO and Founder of sales training firm Holden International, a world leader in the sales process improvement field. It has trained more than 600,000 salespeople in 25 countries since its founding in 1979. Holden consultants have coached over 50,000 competitive deals. His previous books include Power Base Selling, World-Class Selling, and The Selling Fox. Ryan Kubacki  is President of Holden International and leads the firm’s strategy, team, research, and resources. Prior to joining Holden, Mr. Kubacki was at Microsoft Corporation, where he held sales and marketing leadership roles in both the field and headquarters. As Business and Marketing Officer for U.S. Central Region, he directed sales operations and field marketing for an 18-state region with a $1.4 billion quota