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The worldwide web is an important promotional and presentation tool available to contemporary photographers, and this manual aims to show, step by step, how photographers can make the most of it. It covers building or improving websites, ensuring traffic is driven to your site, ensuring your images are well-presented on-line and income generation from the website. It also shows how to find the information you need to gain web success on the web. Using tried and tested techniques throughout, and with plenty of helpful case studies, this should be a useful guide to improving any photographic business on the web.