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This title explores the most current issues pertaining to fair trade, featuring in-depth analysis by the leading experts in this field. It boasts case studies of the key commodities involved in fair trade issues, plus an A-Z of entries dealing with issues, organizations, disputes, and relevant countries with regard to fair trade. Essays include: Falling Foul of Fair Trade: The Politics of Supply Chains; The Politics of Fairer Trade: Marketing `Fairness' Through Brands; Branding Morality; Certification as Governance: Possibilities and Pitfalls; Fair Trade: A New Paradigm for Development. Case studies include: coffee; chocolate; handicrafts; textiles; rice.