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The Power of Habit: Why We Do What We Do in Life and Business, by Charles Duhigg, is a New York Times bestseller that discusses how we can improve our habits for a better life. Summary of the Book In this title, the acclaimed business reporter Charles Duhigg introduces readers to the amusing edge of scientific innovations and examines human habits. The book delves into questions about why habits exist and how they can be changed for a better way of business and life as a whole. The human nature is studied comprehensively, trying to come up with ways to better performance, both in professional and personal life. The author also talks about several methods of learning and discusses why some people and business projects find it hard to change, in spite of several years of struggle, while a few others seem to achieve it all in an instant. He even virtually takes us to those laboratories where neuroscientists are persistently discovering a part of our brains responsible for choosing our habits the way they are. About Charles Duhigg Charles Duhigg is a writer, author and investigative reporter for The New York Times. He graduated from the Harvard Business School and Yale College. He is honoured with the National Academies of Sciences, National Journalism, George Polk and other awards. Charles also made it to the team of finalists for the Pulitzer Prize in 2009. He also contributes frequently to Frontline, NPR, PBS, This American Life, and News Hour.