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For undergraduate and graduate Investments courses. The Psychology of Investing is the first text of its kind to delve into the fascinating subject of psychology affects investing. Its unique coverage describes how investors actually behave, the reasons and causes of that behavior, why the behavior hurts their wealth, and what they can do about it. Traditional finance has focused on developing the tools which investors can use to optimize expected return and risk-understanding the psychology of investing will complement the material covered in traditional investments text.