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The Hindi edition of The Psychology of Money. Lessons about money, greed, and contentment that never expire Knowing something doesn't always translate into financial success. It has to do with your behavior. Even for extremely intelligent people, conduct is difficult to teach. Most people believe that managing money, investing it, and making business decisions require extensive mathematical calculations where data and formulas tell us exactly what to do. However, people don't make financial decisions in the real world using a spreadsheet. They are created at the dinner table or in a meeting space, when personal background, your distinct worldview, ego, pride, marketing, and strange incentives are mixed.