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This is the third edition of the international bestseller, The Pyramid Principle: Logic in Writing and Thinking, written by Barbara Minto. Summary of the Book This title asserts that the mind automatically sorts information into distinctive pyramidal groups. But if any set of ideas are organised into a pyramid structure in the first place, not only will it save time and effort while writing, but will take even lesser an effort to read and understand it. The book explains how you can think creatively, reason clearly, and express ideas with precision; define complex problems and establish the purposes of any document; evaluate your ideas and distinguish their comparative significance; structure your reasoning into an intelligible and clear argument; and analyse your argument to confirm its value. About Barbara Minto Barbara Minto developed The Pyramid Principle through her initial years as a consultant at McKinsey & Company. She now runs her own consultancy, International, Inc., which focusses on teaching the pyramid principle to people whose main training requirement is in the business area. Minto has taught her course to several foremost consulting firms, leading corporations, and government organisations across the world.