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The principles of Zen philosophy have been applied to professions as varied as motorcycle maintenance and baseball. In The Quest for Self author Takeshi Iizuka shows how he has himself applied Zen principles in business. Iizuka starts from the realization that life is but a single existence, and this leads to his reflections about how best we should live our lives. Iizuka teaches a management style that does not stand in conflict with the fulfilled and meaningful life that is based on Zen principles. Drawing on both eastern and western philosophies, The Quest for Self strives to help others find meaning and purpose in life and business.