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Everyone wants to start their own business and there are many books telling you how to go about it. The only trouble is that many of them are simply wrong. The Rebel Entrepreneur by Financial Times journalist Jonathan explains why, in many cases, the received wisdom on entrepreneurship just isn’t the best way of doing things. Full of examples of successful entrepreneurs who’ve made the grade by doing things differently, this book will show you: Why you don’t need to stick to a business plan That there’s nothing wrong with learning from the ideas of others Why, if things get tough, you should put your prices up How cutting costs can kill your business The Rebel Entrepreneurship is the alternative guide to starting your own business and succeeding, that no entrepreneur can afford to be without. About the Author Jonathan Moules is Enterprise Correspondent for the Financial Times and he has profiled hundreds of companies and their owners, and received thousands of letters from entrepreneurs and aspiring entrepreneurs. His extensive experience in all things entrepreneurial forms the basis for this book.