3 Review(s)

One of the best business books I’ve read in years. Unlike most books on leadership, this one is worth your time. ? Bill Gates The story of life at the top of Disney is a thoughtful tale of surviving disruption. ? Financial Times Iger’s tenure as the leader of the world’s most lucrative dream factory has been one long CEO highlight reel. Iger is unassailable. He’s transformed his company from a stuffy media doyen into a sexy cultural force. ? TIME - Businessperson of the Year 2019 Nurturing creativity is less a skill than an art?especially at a company where the brand alone is synonymous with creativity. That’s a lot to live up to. Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand far beyond anyone’s expectations, and he has done it with grace and audacity. This book shows you how that’s happened. ? Stephen Spielberg The Ride of a Lifetime is an entertaining example of a business memoir whose author does not pretend to be a superhero. Iger’s book works as an argument for the importance of emotional intelligence in business. ? New Statesman