3 Review(s)

The Second Gear by G.K. Pramod is a guide to micro-entrepreneurs and micro-finance companies. Most of these people in the business sector have no basic training in running a business, and a lot of them falter because they do not know how to plan and manage a growing business. This book attempts to address these skills. Summary Of The Book The Second Gear, written by G.K. Pramod, is aimed at educating micro-entrepreneurs about business planning, strategy, and financial and human resource management. Micro-entrepreneurs are owners of small businesses - often with very few employees and small investment. However, micro-entrepreneurship has been a part of the business sector in developed countries for a long time and a growing sector in developing counties. These people use their skills to start a small business and create employment opportunities for others. This book can be considered as a course in business management for small entrepreneurs. This guide book teaches its readers how to implement a business plan, how to manage finances and plan for growth, and how to manage human resources. It also offers tips on how to plan and execute projects on time and more. The Second Gear provides various growth tools for micro-entrepreneurs. Each chapter provides a comprehensive coverage of strategy and management concepts, and the exercises in each chapter can be used as a practical workshop so that the reader can try to implement what he/she has learnt from that chapter. In short, this guide helps micro-entrepreneurs grow their business systematically. The Second Gear addresses a niche crowd - a group of people, who do not have an MBA and who need focus and guidance to become an integral part of a healthy economy. The micro-entrepreneurs of the country may find this book to be a helpful guide for business planning and growth. The book also includes the stories of several successful micro-entrepreneurs. About G.K. Pramod G.K. Pramod is an Engineering and Business Management graduate, and has had experience in handling international business assignments. He is an expert in conducting workshops on business growth and its related areas. He is closely associated with institutes like the Rural Development and Self Employment Training Institute (RUDSETI) in Mysore. The book is well structured and written in simple language. Business growth plans, strategy, financial management, and human resource planning and management are all dealt with concisely and clearly in this guide for micro-entrepreneurs, who are looking to improve and expand their businesses.