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The Secret of Success is an important motivational book written by author William Walker Atkinson. Atkinson teaches in this work that individuality is inherent in each of us, and which may be developed and brought into activity in each one of us if we go about it right. Individuality is the expression of our Self - that Self which is what we mean when we say "I". Each of us is an Individual - an "I" - differing from every other "I" in the universe, so far as personal expression is concerned. And in the measure that we express and unfold the powers of that "I", so are we great, strong and successful. We all "have it in us" - it depends upon us to get it out into Expression. And, this Individual Expression lies at the heart of the "Secret of Success". And that is why we use the term - and that is what we shall tell you about in this little book. It will pay for you to learn this "Secret".