3 Review(s)

Most strategies are too long and boring. Far too many contain language that most of us can’t understand.Bestselling author Kevin Duncan has read over 500 business books, and much of that wisdom is celebrated in this book. Here he covers seven of the most common strategic areas: commercial, brand, customer, sales, people, innovation, and communication.His trademark no-bullshit approach debunks strategic nonsense and provides any strategist with a brilliant handbook to generate smart strategy at any time.