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In this book, Sharda S. Nandram and Karel J. Samsom, entrepreneurial researchers at Nyenrode Business University, explore entrepreneurship through the lens of human behaviour. The study presents personal stories of 60 entrepreneurs and entrepreneurial executives, from CEOs to creative leaders in the public sector. The book shows how mutually beneficial results can occur when the pursuit of profit is balanced with the interdependent needs of individuals, the community and the planet.