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The Tipping Point: How Little Things Can Make a Big Difference explores the different marketing strategies and how ideas, trends or social behavior become immensely popular and spreads like wild fire. Summary of the Book In The Tipping point: How Little Things Make a Big Difference, author Malcolm Gladwell analyzes and writes about that magic moment when an idea or social behavior tips over the threshold and becomes exceedingly popular. The author explores the tipping point phenomenon, which is completely changing the way people market and sell products. The book introduces the readers to the minor adjustments in marketing products and ideas which make them immensely popular. The author analyzes trends in fashion, smoking, and television to get to know how marketing epidemics can be dealt with. This book is a must-read for everyone in business, marketing and advertising. About Malcolm T. Gladwell Malcolm T. Gladwell is a Canadian journalist, speaker and author. He has been a staff writer for New York Times since 1996. He has authored several books including The Tipping Point: How Little Things Can Make a Big Difference, Blink: The Power of Thinking Without Thinking, and Outliers: The Story of Success, What the Dog Saw: And Other Adventures.